94% of female leaders played sports as a child.
The Goalkeepers campaign initiated Chevrolet to become an official sponsor of the Women's Sports Foundation.
This partnership picked 11 girls from around the world to inspire them to set goals, and help them keep them. We brought our GoalKeepers to The Old Trafford to learn from their soccer idols on the Manchester United Team, reminding them that their talents were exceptional, and that anything is possible.
The GoalKeepers’ experiences didn’t end when they left London - with the help of successful women at Chevrolet around the world, we were able to establish a year long mentorship program for each girl, each one specifically tailored to each girls’ goals to help them stay on track, help them achieve their goals, all while under the wing of a strong female mentor.
The GoalKeepers Program was activated again in 2018 & 2019, directly creating a positive impact on 33 girls through the GoalKeepers Program.
See all the work online through #BEAGOALKEEPER and the @chevroletfc instagram page.
Credits:
Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Celia Nelson
Producer: Sebastian Rzepa
Associate Producer: Jacob Munson
Global Senior Strategist: Christina Poindexter
Production – Splendid & Co.
Director/DP: Ramaa Mosley
Post – Cutters
Editor: Kathryn Hempel
Music Producer / Yessian: Lars Makie