94% of female leaders played sports as a child.
Goalkeepers is a complete integrated campaign where Chevrolet became an official sponsor of the Women's Sports Foundation. This partnership helped find 11 young girls from around the world to inspire girls to set goals, and help keep them. Establishing a year long mentorship program helps the girls on track completing their goals on & off the field.
This partnership picked 11 girls from around the world to inspire them to set goals, and help them keep them. We brought our GoalKeepers to The Old Trafford to learn from their soccer idols on the Manchester United Team, reminding them that their talents were exceptional, and that anything is possible.
The GoalKeepers’ experiences didn’t end when they left London - with the help of successful women at Chevrolet around the world, we were able to establish a year long mentorship program for each girl, each one specifically tailored to each girls’ goals to help them stay on track, help them achieve their goals, all while under the wing of a strong female mentor.
The GoalKeepers Program was activated again in 2018 & 2019, directly creating a positive impact on 33 girls through the Program.
See all the work online through #BEAGOALKEEPER and the @chevroletfc instagram page.